Current:Home > ContactYouTube CEO Neal Mohan says tough content decisions can be "tradeoff between two bad choices" but safety is company's "North Star" -ProgressCapital
YouTube CEO Neal Mohan says tough content decisions can be "tradeoff between two bad choices" but safety is company's "North Star"
View
Date:2025-04-17 08:44:54
YouTube, a subsidiary of Google, boasts a staggering user base, with more than a couple of billion regular visitors and tens of millions of content creators.
Neal Mohan, the CEO of YouTube, stepped into the role earlier this year. He told "CBS Mornings" in his first TV interview as CEO that its mission is to give everyone a voice and show them the world. However, he acknowledged the tough decisions he faces regarding content moderation and said that many times, it's about choosing between two difficult options.
"Whenever a decision comes up to me, it's typically a tradeoff between two bad choices. Otherwise, the decision would've been made somewhere else in the organization," he said.
"And my number one responsibility is keeping our ecosystem of creators, viewers, all of our partners safe on YouTube. And I put that above anything else that we do," said Mohan.
Mohan said that his top priority is keeping the platform's ecosystem of creators, viewers, and partners safe, even above profit considerations. Safety, he said is the "North Star" by which they govern all of our actions.
Regarding YouTube's algorithm, which suggests videos to users, Mohan said that each user's experience is unique.
"Your experience with YouTube almost by definition is going to be different than mine," said Mohan.
But those recommendations, which drive most of the views on YouTube, have also stirred concern that they don't just reflect interests but actually develop them.
"Every viewer's, you know, journey on our platform is theirs. So I don't want to speak to anybody's individual experiences on the platform. But what we endeavor to do is give them personalized recommendations, but we raise up content from authoritative sources when users are looking for news information. And third-party researchers have shown that we're not leading people down those paths," said Mohan.
The company tweaked its algorithm a few years ago, and several studies since then have found YouTube avoids serving misleading or extremist content to regular users. However, some of the research shows those who actively search for such content can still find it on the site.
Recently, YouTube decided to allow videos that make false claims about fraud in past elections, citing a commitment to promoting open discourse and allowing viewers to judge the validity of content.
Comparing YouTube to a town hall forum, Mohan said, "We want to be a platform where that type of discourse is allowed. And ultimately, it's up to our viewers to judge whether that candidate is ultimately worthy of their vote or not."
The company is focused on winning the battle of users and enhancing the user experience, with recent announcements of new features, including AI-powered audio translation for YouTube videos, AI-generated background options for YouTube Shorts, and a new video editing app, YouTube Create.
It's another sign YouTube intends to be just about all things, to all users.
"The way I would describe it is we are in the creator economy business. I mean ultimately, we do two things. We help creators find an audience and then we help creators earn a living on our platform. And that's our mission, and that's the way we think about our business," said Mohan.
- In:
- YouTube
veryGood! (7)
Related
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- How Elon Musk’s $44.9B Tesla pay package compares with the most generous plans for other U.S. CEOs
- Taylor Swift fans danced so hard during her concerts they created seismic activity in Edinburgh, Scotland
- Porzingis available for Celtics as they try to wrap up sweep of NBA Finals against Mavericks
- Giants, Lions fined $200K for fights in training camp joint practices
- Screw warm and fuzzy: Why 2024 is the year of feel-bad TV
- New York Gov. Kathy Hochul wrongly says Buffalo supermarket killer used a bump stock
- Motorcycle riding has long been male-dominated. Now, women are taking the wheel(s)
- Blake Lively’s Inner Circle Shares Rare Insight on Her Life as a Mom to 4 Kids
- England vs. Serbia: Why Three Lions will (or won't) win Euro 2024 to end trophy drought
Ranking
- US appeals court rejects Nasdaq’s diversity rules for company boards
- FDA inadvertently archived complaint about Abbott infant formula plant, audit says
- Alex Jones ordered to liquidate assets to pay for Sandy Hook conspiracy suit
- Pope Francis is first pope to address G7 summit, meets with Biden, world leaders
- Kourtney Kardashian Cradles 9-Month-Old Son Rocky in New Photo
- Princess Kate cancer update: Read her full statement to the public
- New Jersey Sen. Bob Menendez's strategy of blaming his wife in bribery trial may have pitfalls
- Tensions between Israel and Hezbollah stir U.S. fears of wider conflict
Recommendation
Messi injury update: Ankle 'better every day' but Inter Miami star yet to play Leagues Cup
Judge dismisses lawsuit challenging federal rules to accommodate abortions for workers
'Predator catchers' cover the USA, live-streaming their brand of vigilante justice
Screw warm and fuzzy: Why 2024 is the year of feel-bad TV
Pressure on a veteran and senator shows what’s next for those who oppose Trump
California’s Democratic leaders clash with businesses over curbing retail theft. Here’s what to know
Edmonton Oilers are searching for answers down 3-0 in the Stanley Cup Final
U.N. official says he saw Israeli troops kill 2 Palestinians fishing off Gaza coast