Current:Home > MarketsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -ProgressCapital
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-18 13:44:02
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (1538)
Related
- Meta releases AI model to enhance Metaverse experience
- Facing a possible strike at US ports, Biden administration urges operators to negotiate with unions
- Trees down: Augusta National 'assessing the effects' of Hurricane Helene
- Blood-spatter analysis helped investigation into husband charged with killing wife and another man
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- How Lady Gaga Really Feels About Her Accidental Engagement Reveal at the Olympics
- What is heirs' property? A new movement to reclaim land lost to history
- Residents of a small Mississippi town respond to a scathing Justice Department report on policing
- JoJo Siwa reflects on Candace Cameron Bure feud: 'If I saw her, I would not say hi'
- Lululemon's Latest We Made Too Much Drops -- $29 Belt Bags, $49 Align Leggings & More Under $99 Finds
Ranking
- How to watch new prequel series 'Dexter: Original Sin': Premiere date, cast, streaming
- Arkansas couple stunned when their black Nikes show up as Kendrick Lamar cover art
- AI Is Everywhere Now—and It’s Sucking Up a Lot of Water
- Georgia-Alabama leads Top 25 matchups leading seven college football games to watch in Week 5
- Jury selection set for Monday for ex-politician accused of killing Las Vegas investigative reporter
- Maryland man convicted of shooting and wounding 2 police officers in 2023
- Christine Sinclair to retire at end of NWSL season. Canadian soccer star ends career at 41
- Friend says an ex-officer on trial in fatal beating of Tyre Nichols did his job ‘by the book’
Recommendation
US auto safety agency seeks information from Tesla on fatal Cybertruck crash and fire in Texas
Chappell Roan drops out of All Things Go music festival: ‘Things have gotten overwhelming’
Helene wreaking havoc across Southeast; 33 dead; 4.5M in the dark: Live updates
Naomi Campbell Banned as Charity Trustee for 5 Years After Spending Funds on Hotels, Spas and Cigarettes
Taylor Swift makes surprise visit to Kansas City children’s hospital
Christine Sinclair to retire at end of NWSL season. Canadian soccer star ends career at 41
Recent major hurricanes have left hundreds dead and caused billions in damages
Cowboys find much-needed 'joy' in win over Giants after gut check of two losses